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The partnership builds on the wealth of football-related content already on TikTok. The platform is already a home for football fans, with 100M people across Europe using TikTok to share in football experiences every month, deliver comedic commentary and celebrate the most memorable moments of the beautiful game.
James Stafford, Head of partnerships and community of TikTok, said:
“Football on TikTok has had meteoric rise in the build-up to an exciting Summer of football, it has become a place where our community can follow their favourite football players, teams and creators as well as share their own unique football experiences. We are delighted to be working with COPA90, whose expertise and understanding of the modern football fan has resulted in new and dynamic content formats, bringing our community even more unique opportunities to engage throughout this iconic tournament. We are really looking forward to working with COPA90 to bring the spirit and passion of the competition to our community of football fans.”
Tom Thirlwall, Chief Executive of COPA90 said:
“TikTok is the perfect platform to capture the creativity and energy of football fans. We are thrilled to be bringing COPA90 formats and ethos to the TikTok community and look forward to sharing even more engaging and inspiring football content through the app.“
This article first appeared on MarComm News.