The Brief
As a long term sponsor of the UEFA Champions League, Mastercard have been providing priceless experiences for fans across Europe for years.
But the competition’s appeal isn’t just limited to Europe. With many of the biggest players from South America plying their trade for major European teams, the UEFA Champions League can be a great way to connect with LATAM audiences - when done right.
With a host of digital activations and priceless experiences on offer, our job was to make sure Mastercard were front of mind with football fans during the latter stages of the world’s biggest club competition.
The COPA90 Approach
When our global clients need to go hyper-local, we turn to the COPA90 Creator Network to make sure the campaign gets in front of the right people in a locally authentic way.
By identifying relevant creators, influencers and fan pages in Mastercard’s key markets, we were able to drive local audiences to Mastercard’s digital offers and experiences whilst maintaining central control of key messaging.
What’s more, COPA90’s first party fan data was leveraged to distribute Mastercard’s existing promotional assets to football audiences across Mexico, Argentina and Colombia.
The Outcome
By carefully identifying the most relevant influencers and fan pages from the COPA90 network, engagement rates soared and exceeded all benchmarks and estimates.
Further reach and engagement was provided by a hyper-targeted media approach, leveraging COPA90’s rich 1st party audience data to reach the most receptive and relevant football fans across LATAM.
2.5M
views (+85% planned)
41K
$ in added media value
2.7X
engagement vs. football media benchmark
9.5%
creator engagement