Manchester United, giants of the small screen when it comes to TV ratings, have hooked up with big screen Hollywood film distributors 20th Century Fox to promote the studio's films at its home game.
The deal will see 20th Century Fox promotes its latest releases, including Deadpool, X-Men: Apocalypse and Independence Day: Resurgence, via digital perimeter boards and post-match interview backdrops at Old Trafford. The studio will also have the opportunity to provide entertainment for fans at United home games, as well as placing content on the club's global digital platforms.
20th Century Fox becomes the Official Manchester United Feature Film Partner.
As a first promotion United players Ander Herrera, Juan Mata, Chris Smalling, David De Gea, Bastian Schweinsteiger and Wayne Rooney came face-to-face with Deadpool, the latest Marvel character to hit the big screen, during a penalty shootout. This short film has been released across Manchester United social media channels.
Manchester United's Group Managing Director, Richard Arnold said: "This partnership is the first of its kind for the Club and 20th Century Fox. Last year in the UK alone, there were well over 150 million admissions to the cinema and like football, the film industry has unwavering global popularity and can be enjoyed by anyone.
Paul Hanneman, President of Worldwide Theatrical Marketing & Distribution said: "20th Century Fox is home to many of the world's biggest film franchises and Manchester United is one of the world's largest and most successful football clubs. We are excited by the opportunity to combine the entertainment of film with the power of live sports and the passion that Manchester United fans have for their club and the players.
"Together, we look forward to introducing each other to greater connections and more entertaining content that will engage film audiences and football fans around the globe."